# Google Ads & Paid Advertising

> Make every penny of your ad budget work to bring in customers: set-up and conversion-focused management of Google, Instagram, Facebook and LinkedIn ads.

Category: Digital Marketing & SEO

Spending on ads without knowing whether they work is the easiest way to waste a budget. Ad budget must be tied to an outcome: a form, a call, a sale or an appointment. We set up Google Ads search and shopping campaigns, Instagram and Facebook ads and LinkedIn campaigns for B2B around those goals. By constantly testing targeting, ad copy and landing pages we cut cost and lift conversion, and our reports show clearly what the budget brought in.

## How we work with you

We start by setting up conversion tracking; we don’t spend budget on anything we can’t measure. We present the channel and budget plan for your approval and manage campaigns in weekly test cycles. Every month you get a transparent report showing exactly what each ad brought you.

## What we can do for you

- Google Ads search, shopping and display campaigns

- Instagram, Facebook and LinkedIn ads

- Conversion tracking, ad copy and landing page tests

- Monthly cost and conversion report

Highlights:
- See how many leads every spend brings
- No budget is spent before conversion tracking is set up
- Wasted search terms are pruned regularly
- The ad account and its data are in your name

## FAQ

### How much ad budget should I set aside for Google Ads?
There is no single right number; it depends on your sector, competition and goal. We start with a measurable budget and shift it towards what works as we see which campaigns bring customers. That way every lira goes where results have been proven.

### How do I know whether my ads are working?
Before campaigns start, we begin measuring conversions such as forms, calls, WhatsApp messages and sales. Every month you get a report showing clearly how many customers each ad brought and at what cost: numbers, not guesses.

### Which platforms do you manage ads on?
We manage Google search, shopping and display ads, Instagram and Facebook ads, and LinkedIn campaigns for B2B businesses. We choose together the channels that will bring your business the most customers.

### Is the Google Ads management fee separate from the ad budget?
Yes, they are separate. The ad budget is spent directly on platforms such as Google and Instagram, while management is a monthly arrangement based on the channels and campaigns we run. We agree the scope together and set it out in writing in the quote, so you always see clearly how much of your budget goes straight into the ads.

### In whose name is the Google Ads account opened?
Ad accounts are opened in your name, or we use your existing one, and we manage them with authorised access. Campaigns, historical data and conversion settings build up in your own account. Even if we part ways one day, all of that stays with you and you never have to start from scratch.

### How do you stop Google Ads budget being wasted on irrelevant clicks?
We regularly review the searches your ads appear for and exclude anything unrelated to your business as negative keywords. We narrow location, time and device targeting based on results and keep an eye on suspicious clicks. Your budget stays focused on people who could genuinely become your customers.

### How soon do Google Ads campaigns start to bring results?
Ads start showing as soon as they are approved, and the first data comes in quickly. Real efficiency builds as the campaign gathers data and we test targeting and copy. We agree expectations together at the outset, show progress in numbers every month and don’t keep spending where results aren’t coming.

### Do I need a separate landing page for Google Ads?
Not always: what matters is a page where the person who clicked finds what they were after at a glance, and if your existing pages do that, we use them. If not, we recommend a conversion-focused landing page, agreeing the scope together and setting it out in the quote. That way the clicks you pay for don’t go to waste on the page.

Source: [https://mail.zenelit.com/google-ads-and-paid-advertising?hl=en](https://mail.zenelit.com/google-ads-and-paid-advertising?hl=en)