Skip to content
Digital Marketing & SEO

Social Media Management

Get your brand talked about every day and turn followers into customers: content planning, design, publishing and comment management for Instagram, LinkedIn and other channels.

An account whose last post was months ago makes visitors wonder, “is this company still in business?” Social media is where your brand speaks every day; irregular posting erodes trust, while a consistent, thoughtful feed builds a bond. We set the channel strategy, agree the monthly content calendar with you, produce visuals and copy tailored to your brand and handle publishing and comment/message replies in one place. While you run your business, your brand shows up in front of your followers every day.

How we work with you

We start with channel selection and a tone-of-voice document that defines how your brand speaks. We prepare the monthly calendar, handle production and publishing and follow engagement. Performance is reported every month and the plan is updated with what we learn, so numbers, not guesses, show what works.

What we can do for you

  • Channel strategy and monthly content calendar
  • Visual, video and copy production
  • Publishing, comment and message management
  • Monthly engagement and follower report

Highlights

  • The monthly calendar is sent for your approval in advance
  • Posts consistent with your brand’s voice
  • Comments and messages answered on time
  • Reports focused on engagement and enquiries, not followers
FAQ

Questions about Social Media Management.

Which social media channels should I be on?

You don’t need to be everywhere, just where your customers spend their time. Brands selling to consumers usually lean on Instagram, those selling to companies on LinkedIn. We set the channel strategy together around your business and audience.

Are social media posts sent for our approval before they go out?

Yes. We send the monthly content calendar and posts for your approval before publishing; nothing that doesn’t fit your brand’s voice and sensitivities goes out without your sign-off.

Who replies to comments and messages on social media?

We manage comments and messages following a reply guide we agree with you, and quickly pass on anything that is a sales opportunity or needs your input. Your followers never go unanswered and you never miss an important message.

How do you handle negative comments or a crisis on social media?

Rather than deleting fair criticism, we reply calmly and with a solution in mind, because a well-handled answer shows everyone watching that your brand cares about its customers. If a situation looks set to grow, we contact you straight away and prepare the response together. Even in difficult moments, your brand’s voice stays measured and reassuring.

What determines the cost of social media management?

It depends on the number of channels, how often you post each month, content types such as video and the volume of comments and messages. As it is ongoing work, we agree a monthly arrangement, deciding the scope together and setting it out in writing in the quote. You know from the outset what will be produced each month, so there are no surprises.

Do you measure social media success by follower count alone?

No: follower count alone can be misleading, so we track reach, engagement, profile visits, incoming messages and traffic to your website together. We never buy followers; we focus on building an audience that is genuinely interested in your brand. The monthly report shows clearly what the numbers are adding to your business.

What information and materials do you need from us for social media management?

At the start, we just need to talk through your brand, products and services, campaign periods and any sensitivities. We make use of the photos and videos you already have and fill the gaps with visuals we produce specifically for your brand. After that, all we ask is that you approve the calendar and share important news with us; we take care of the rest.

What is the difference between social media management and social media advertising?

Social media management builds your brand’s everyday voice through regular posts, design and conversations with your followers. Advertising uses a budget to put your content in front of a defined audience that doesn’t know you yet. Planned together, they give you an account that inspires trust and a channel that reaches new people.

Contact

Let’s plan your next project together.

Tell us in a few sentences what you have in mind for a website, e-commerce, software or advertising, and we will set up the first meeting right away. The meeting is free and does not commit you to anything.

Let’s get started info@zenelit.com